Tip: Sound empowering
"Whatever direction you take, this is your starting line."
Personality, Voice & Tone
Every communication not only conveys information, but also leaves an impression.
Familiarize yourself with ²ÝÝ®´«Ã½'s personality, voice and tone.
Personality
To ensure that our communications carry a strong and consistent voice, use these personality traits as a guide.
At ²ÝÝ®´«Ã½, we are intellectual thrill-seekers.
We are:
- Ambitious: Driven, bold, and confient, without arrogance
- Imaginative: Seeking opportunities to discover,invent, and create
- Optimistic: Confident that the best ideas are yet to come
- Curious: Motivated to explore, excited by solving a problem
Voice and Tone
Our communications should carry a certain tone to express our personality.
Strike a positive tone
Much of what we do at ²ÝÝ®´«Ã½ is serious and complex. Strike a positive tone that focuses on impact, presents complex ideas in simple language, >and celebrates successes.
Take the reader on a journey
The core of the ²ÝÝ®´«Ã½ Direction idea is that the mindset that's learned here guides us to far-reaching, sometimes unexpected places. Language and metaphors that speak to the journey traveled or the path taken paint a clear picture for readers.
It sounds like something written by people who went here or excel here
Does the communication carry a tone that says, "This must be from ²ÝÝ®´«Ã½"?
Content Examples
Read example copy that illustrates how to use our brand voice successfully.
Tip: Illustrate variety
"What will you get into outside of class? No matter what your interest, you can bet there's a club or an event to match—along with future lifelong friends and memories."
Tip: Describe intersections
"As an undergraduate at ²ÝÝ®´«Ã½, not only do you have the option to engage in scholarly research, regardless of your school, but your options for undergraduate research are almost endless."